Month: April 2014

Get Your Tickets For The Westchester Digital Summit!

The Westchester Digital Summit, named by Forbes as one of the top 10 “Must-Attend Marketing Conferences For Leaders In 2014,” is right around the corner. Don’t miss out on your opportunity to see our very own CMO, David Berkowitz on stage with Chris Hansen from “To Catch a Predator” on Tuesday, May 15th – no really, and we can even provide you with a discount code for tickets below!

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Face/Off

Yet again, a new Facebook timeline has been released to the wild. If you haven’t acquired the newest timeline yourself, you’ve probably heard mention of it, though it seems the mob has overcome its urge to cause a fuss with every version that comes out. There has, however, been a good amount of backlash amongst the design community following a blog post by Dustin Curtis, which was then highlighted on The Fox is Black. The biggest point of contention discussed in both articles is how Facebook made design decisions with the intention to increase revenue… gasp!

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Augmented Reality is No Match for YouTubed Reality

Is reality more fun when it’s augmented or YouTubed? The latest marketing stunt from Pepsi Max UK makes it clear it’s the latter. The marketer overhauled a London bus shelter to make it seem like UFOs, robots, and tigers were invading the street in this made-for-YouTube campaign that stopped traffic for a few hours.

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An Open Letter to Community Managers Working on Facebook Pages for Brands

Dear Community Managers, It’s a rough time to be working in the trenches of Facebook. We’ve seen major changes unleashed on organic reach. Fans of your Page that love the product and/or service aren’t seeing organic content….unless your brands cough up some dough, of course.

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