What We’re Up to at SXSW

As you may know, MRY is famous for doing it big at SXSW.

In 2011, we launched Crowdtap, later named to Forbes’ list of America’s Most Promising Companies.

In 2012, we rubbed shoulders with celebs at our seriously social S-List Soiree.

In 2013, we celebrated our 10 year anniversary and the launch of #TheNewMRY with LA Riots, DJ Vikas, and some liberated technorati dancing in the rain. Here’s the proof.

Now, one busy and amazing year later, we are gearing up for what is sure to be our best SXSW yet. As you finalize your agenda, be sure to check out some of the panels and presentations where you can find the MRY crew next weekend. And don’t forget to stop by the best party of the weekend.


Why Content + Scale = A Win for Game Advertising


Friday, March 7th from 3:30PM – 4:30PM

If you know anything about MRY, you know we have the busiest CMO in the game. Our beloved Berky will be taking the stage at SXSW for the IAB Games Committee’s 2nd annual panel on gaming as an advertising medium. Learn the latest statistics from newly released, updated Nielsen research including trends on who is playing, where they’re playing, and when they’re playing, and find out which gaming content is producing the best results for brands.




Saturday, March 8th from 10:30PM – 2:00AM

You’re already aware that we throw a great party. It’s just part of the MRY DNA. But we couldn’t be more excited about what we have in store for this year. We’ve already caused quite a stir with our 3D-printed invitations, but in case you haven’t heard, the legendary REV RUN will be taking the stage with DJ Ruckus for what is sure to be the can’t miss event of SXSW! RSVP via the link above, but don’t forget that registration does not guarantee entry. You’ve got to get there early if you want to see the Rev in action.


CMO Club Interview: David Berkowitz


Sunday, March 9th from 4:00PM – 4:30PM

You’ll likely be recovered from our blowout bash by 4:00 p.m. on Sunday, so head over The CMO Club House to see an exclusive interview with Berky. This event is exclusively for senior marketing executives and RSVP only, so use the link above if you apply. If not, you can continue nursing your hangover.


Millennial vs. Brand Meet Up


Monday, March 10th from 9:30AM – 10:30AM

The Millennial Mentoring initiative aims to highlight the value that young people of all backgrounds can add to business in today’s digital economy. MRY UK’s Nadya Powell will be joining fellow initiative founder Job Burkhart of Real-Time Marketing Labs as students from Hackney Community College in the UK and Austin Community College meet with CMO’s of three major brands to solve critical business problems the Millennial way – tech first, culture first. Come experience the Millennials’ solutions first hand and find out how breaking all the rules leads to definitive answers.


Blueprint for Brand Advocacy

Monday, March 10th from 3:30PM – 6:00PM


“Can’t you just make this go viral?” – If you’ve ever been asked that question, then this is the workshop for you. MRY’s Director of Community Management, Natalie Marsan, will join representatives from Livefyre and The Huffington Post for a working session on how to best activate your brand advocates. Be sure to RSVP in advance, as space is limited.


Millennial Mentoring Program Grand Finale

Monday, March 10th from 4:00PM – 5:30PM


Some of the brightest young digital talent from both sides of the Atlantic have been working on client briefs from major brands. See their pitch presentations, introduced by ShellsuitZombie mentors and judged by industry experts. MRY UK’s Nadya Powell will be on hand to support the Millennial Mentoring initiative and give her expert opinion.


The Visual Revolution CMO Salon

Monday, March 10th from 4:00PM – 5:30PM


Back in December, Berky joined Chute at their inaugural Visual Revolution Summit in NYC – here’s his resulting manifesto in case you missed it – and now the Revolution is headed to Austin! This salon will explore the value of brands as publishers and includes an interactive Q&A session with attendees and panelists Berky and Chute CEO Ranvir Gujral. Register through the link above, and be sure to stick around afterwards for happy hour!


Eye of the Beholder: The Story of SXSWi 2014

Tuesday, March 11th from 3:30PM – 4:30PM


In case you missed it, we recently held our #SendMeToSXSW contest to determine which of our MRY-ers would serve as representatives on the ground at SXSW. While all of our entries were amazing – check them out here – there were three that stood out from the crowd.  David Trahan, Jackie Teller, and Anthony Khaykin will be heading to Austin to experience the festival firsthand, and will also get the opportunity to share their experiences on DigitasLBi’s Eye of the Beholder panel. Be sure to attend and see SXSW through the eyes of our #SendMeToSXSW winners!


Getting excited yet? We hope you’ll join us at some of the events above, and let us know: what are YOU most excited to see at SXSW this year?



Klout is trying very hard… and may succeed.


When Word of Mouth Marketing becomes Astroturfing